The
next tube of lipstick you buy from L'Oréal may be brought to you
by cow dung. The company's Belgium factory
is installing
a biomass electricity-generating system that will essentially
power the factory on poop.
The new anaerobic digestion system will capture methane from waste provided by nearby cattle farms and turn it into electricity. 85% of the cosmetics factory's power will be supplied by the system. According to L'Oréal, it's part of an effort to reduce the company's carbon footprint, and will cut emissions to 50% of the level recorded in 2005 by 2015. That's something everything can get, ahem, behind.
Aw, shit. How is this crap going
to work? It's dung to think this is really feceble. Perhaps
excrementally they could reduce emissions, dumping less into the
air...
OK, enough with the puns, I'm pooped.
Want to look anything up?
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